Remember a few years ago when IBM, Dell and HP pooled their cash and made those ads where the cool, funny guy in the suit and glasses and that total loser in the grubby jeans and sweatshirt would get together and talk about computers? You know the ones where the cool guy was representing the PC computer companies, and the losery guy represented the Apple computer company? And they would go back and forth and talk about which type of computer was better?
In case you don’t remember, they looked like this:
They were pretty good ads, right?
Well, it was a long haul, but their strategy (along with my long-standing boycott of the Apple computer company) finally paid off.
Today, the Apple computer company share value dropped by another ten percent. This makes it a 432 Billion dollar loss since October, as the once semi-trendy tech giant continues it’s freefall to zero.
Will anyone miss the Apple Computer Company?
Obviously, no. What is there really to say but ‘Good riddance!’ Nobody really liked your junky computers and telephones anyway. The world would have been better off had you never existed. C’est la vie! As the old saying goes: ‘Not many things last forever!’
But what’s done is done. We’re stuck with memories of time-sucking phones, dumb watches, slow computers that tried to look cool, whatever. Life goes on.
Your biggest takeaway from Apple’s downfall
The important thing to remember is that you can make a difference! If you don’t want to use something, stop using it! If you don’t like the way a company is going about things, lead a boycott! It might start small at first, but after a decade or more of effort, look what it can grow into.
That’s the beauty of the free world.
The same goes for businesses. If you don’t like your competitor, find their weakness. Make some great ads and exploit the crap out of it. Someday you will win!
And then we all live happily ever after!